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Alula products6/13/2023 ![]() Does it contain dairy, fish, sesame, soy, peanuts, tree nuts, shellfish and egg ingredients? Healthcare professional before use to ensure the formula is suitable for your baby.ģ. As it is a specialty formula, it is recommended to consult with a Is Alula Gold Allergy suitable for my baby with cows’ milk protein allergy? It is also suitable for babies who need to avoid dairy products.Ģ. The protein source of Alula Gold Allergy Infant Formula is rice.Īlula Gold Allergy is a rice protein based, specialty infant formula for babies from birth with cows’ Vitamins: Vitamin C, vitamin E, niacin, pantothenic acid, vitamin A, vitamin B 2, vitamin B 6, vitamin B 1, vitamin D, folic acid, vitamin K, biotin, vitamin B 12. Minerals: Calcium, potassium, chloride, phosphorus, sodium, magnesium, iron, zinc, manganese, copper, iodine, selenium, chromium. Maltodextrin, vegetable oils, rice protein hydrolysate, emulsifier (citric and fatty acid esters of glycerol), L-lysine, L-leucine, L-isoleucine, choline, L-cysteine, long-chain polyunsaturated fatty acids from single-cell souces (arachidonic acid, docosahexaenoic acid ), L-threonine, L-tryptophan, inositol, taurine, nucleotides (cytidine-5′-monophosphate, disodium uridine-5′-monophosphate, adenosine-5′-monophosphate, disodium inosine-5′-monophosphate, disodium guanosine-5′-monophosphate), L-carnitine, antioxidents (mixed tocopherols concentrate, ascorbyl palmitate). It’s spot on.Alula Gold Allergy is a specialty, rice based baby formula and contains no dairy, fish, sesame, soy or nut ingredients. They simplified our content to make the site more compelling and navigable, and they brought out the Alula story we wanted to tell. ![]() “The Introworks team nailed our value proposition and brought it to life in our website redesign. The website clearly communicates the company’s unique offering and allows quick navigation to “all things security Pro.” From what we’re hearing, the Alula team is pumped about the site’s new strategic direction. The Pro focus and interactivity mean security Pros can’t miss Alula’s dealer message and dealer commitment philosophy. Note: Site may have changed since launching. The new site is more navigable, helps Pros find what they need and is ultimately a more powerful tool to serve their needs. With its redesign, Introworks moved Alula away from a product-focused website to one that informs security pros of Alula’s unique dealer experience. The redesign also includes robust interactive features that give site visitors a feel for the integrated experience Alula offers. Educate consumers without eroding dealer trust in Alula.Provide dealers a clear path from getting set up as an Alula professional dealer to increasing installation sales. ![]() Educate dealers how Alula can help grow business and win against competitors.Communicate the “Alula Dealer Experience” first Promote product second.With new graphics and messaging that highlight the dealer story and integrated product offering, our redesign elevated Alula’s all-Pro approach. Introworks recommended a redesigned website to elevate the unique qualities that set Alula apart in the market. This makes it critical that Pros are able to quickly find the information they need. Without this, the manufacturer risked missing new business, because dealers can sell a variety of competing security brands. The website didn’t clearly communicate Alula’s value proposition: its support for dealers, and how it benefited them to sell Alula over competing systems.Īlula needed to better define how they support dealers and assure them Alula had their back. ![]() Yet that commitment – and the unique experience they offer – was lost on their website. How do you help a manufacturer that sells through a dealer network when they’re facing competitors who circumvent their own dealers by going direct-to-consumer?Īlula makes home-security and automation products, sold exclusively through its dealer network, while many of its competitors have started selling directly to consumers, cutting their own dealers out and eroding dealer business.Īlula is committed to dealer support by not selling directly to the consumer.
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